2023 marked a turning point for iFood's expansion, with design taking on a strategic role in revenue generation. I participated in leading the most anticipated campaign of the period, the "Summer of Offers" (Carnival) Campaign. iFood solidified its presence during Carnival, aiming to become the indispensable brand for consumers at all times. The challenge was to create an omnipresent and integrated experience in the main Carnival capitals: São Paulo, Rio de Janeiro, and Salvador, transforming customers into fans.

The campaign was a large-scale operation, with iFood sponsoring 32 of the biggest street blocks in the country. This included electric trios of icons like Ivete Sangalo, Pabllo, Daniela Mercury, and Léo Santana, as well as the Camarote Expresso 2222 VIP box.