Overseeing end-to-end product development, including brand strategy and conceptualization. Managing client-facing operations and ensuring successful solution delivery. Leading website development and optimization for a strong digital presence.

At The Bakery, I led an international team to build a central design system for the Aga Khan Development Network (AKDN). Acting as the bridge between design and engineering, I created a highly organized, developer-ready UI library for two major entities (AKU and AKUH). My focus on clear documentation and strict asset management eliminated friction between designers and developers, allowing their websites to scale smoothly.

Established and managed the first marketing assets on Figma, creating a seamless bridge with product teams and enabling efficient project rollouts. Drove the design and execution of seasonal campaigns within the app, focused on boosting market growth and solidifying industry relationships. Designed visual guides and presentations that enhanced internal alignment and supported strategic partnerships with industry leaders. Spearheaded a weekly design meeting, fostering stronger collaboration between the design and ad teams for cohesive visuals.

Focused on brand development and digital strategy in the health and wellness sector, leading projects in branding, web design, and social media. Created and edited videos to support internal communications and enhance brand identity, delivering clear and compelling visual narratives.