Based in São Paulo, Brazil, for over a decade, I have been transforming ideas into high-impact communication and design results. At iFood, I was one of the founding designers of the Ads area, tasked with building the vertical from the ground up.

I contributed to iFood's scaling from 65 to 100 million orders/month by creating systems that boosted team productivity by 5x. By developing new ad spaces and leading over 80 campaigns, I helped quadruple visibility revenue.

With design as a revenue driver, I participated in directing major campaigns and the development of new business models within the ecosystem. The strategies I applied significantly optimized revenue.