iFood Biz is iFood's strategic partnerships model. It aims to transform the platform into a business partner by developing co-created, 360° campaigns for major industries.

iFood Biz is iFood's strategic partnerships model. It aims to transform the platform into a business partner by developing co-created, 360° campaigns for major industries.

Our Expressive Communication project transformed iFood's institutional messaging by introducing a more vibrant and strategic approach to motion design. This initiative was key to defining best practices for in-app communications and ensuring our brand's message is both consistent and visually engaging.

Our Expressive Communication project transformed iFood's institutional messaging by introducing a more vibrant and strategic approach to motion design. This initiative was key to defining best practices for in-app communications and ensuring our brand's message is both consistent and visually engaging.

2024

iFood Expressive Communication

In 2024, I was invited to lead the animation for iFood's Expressive Communication project. This initiative was a key part of the post-development phase for our institutional communication, aiming to create more impactful and contrasting communications.

The project was directed by Camila Lopes, with my specific contribution focused on motion design. It introduced innovative approaches to institutional communication and was crucial in defining best practices for in-app communications, particularly for the Foods squad's deliveries.

In my free time, I love to design posters and CD

covers, read a good book, learn to play the piano,

travel and cook. I also live with 2 adorable cats.

And I'm a gifs lover.

Mail

In my free time, I love to design posters and CD

covers, read a good book, learn to play the piano,

travel and cook. I also live with 2 adorable cats.

And I'm a gifs lover.

Mail

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