In September 2023, the Conmebol Libertadores final campaign, a partnership with Coca-Cola and CazéTV (a very popular Brazilian influencer), became a huge success. The live broadcast of the championship reached a peak audience of over 32,000 people. This initiative led to a record in Coca-Cola sales that month, specifically on September 22nd. Furthermore, the campaign helped the brand recover 2 percentage points of market share and boosted the Marketplace vertical, which achieved a record revenue of R$ 10.6 million. This project clearly demonstrated the power of strategic partnerships in achieving significant business results.