





Ainda bem que tem iFood
In 2022, I had the privilege of working with the files from the Whindersson Nunes campaign for iFood, where I collaborated on audio treatment under the art direction of the talented Marina Luvizari. This campaign highlighted the app's versatility, showing how it meets all needs, from basic groceries to a wide range of dishes and restaurants. It also explored the benefits of promotions and discount coupons, like the famous "Windy 15," and the convenience of paying directly through the app or upon delivery.
Three years later, I revisited this material with a fresh perspective. Seeking to enhance my color grading skills, I transformed the campaign into a practical case study. This creative remix is not the official final material but a deep exploration of visual possibilities. In it, I experimented with the integration of AI-generated assets, demonstrating how this iconic campaign could be developed and enhanced today with a contemporary and innovative touch.

