iFood Biz is iFood's strategic partnerships model. It aims to transform the platform into a business partner by developing co-created, 360° campaigns for major industries.

iFood Biz is iFood's strategic partnerships model. It aims to transform the platform into a business partner by developing co-created, 360° campaigns for major industries.

This project revisits the iconic iFood campaign featuring Whindersson Nunes, transforming it into a modern case study on visual innovation. By applying new color grading techniques and integrating AI-generated assets, the work showcases how a timeless campaign can be reimagined to meet today’s creative standards.

This project revisits the iconic iFood campaign featuring Whindersson Nunes, transforming it into a modern case study on visual innovation. By applying new color grading techniques and integrating AI-generated assets, the work showcases how a timeless campaign can be reimagined to meet today’s creative standards.

2025

2022 (update 2025)

Ainda bem que tem iFood

In 2022, I had the privilege of working with the files from the Whindersson Nunes campaign for iFood, where I collaborated on audio treatment under the art direction of the talented Marina Luvizari. This campaign highlighted the app's versatility, showing how it meets all needs, from basic groceries to a wide range of dishes and restaurants. It also explored the benefits of promotions and discount coupons, like the famous "Windy 15," and the convenience of paying directly through the app or upon delivery.

Three years later, I revisited this material with a fresh perspective. Seeking to enhance my color grading skills, I transformed the campaign into a practical case study. This creative remix is not the official final material but a deep exploration of visual possibilities. In it, I experimented with the integration of AI-generated assets, demonstrating how this iconic campaign could be developed and enhanced today with a contemporary and innovative touch.

In my free time, I love to design posters and CD

covers, read a good book, learn to play the piano,

travel and cook. I also live with 2 adorable cats.

And I'm a gifs lover.

Mail

In my free time, I love to design posters and CD

covers, read a good book, learn to play the piano,

travel and cook. I also live with 2 adorable cats.

And I'm a gifs lover.

Mail

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