For Easter 2024, iFood launched the "Caça aos Ovos" (Egg Hunt) campaign in partnership with Lacta, marking a significant milestone as the first gamified Easter experience within the app's ecosystem. This innovative strategy transformed the traditional shopping journey into an engaging game. Millions of users actively explored the app, searching for "hidden eggs" that, once found, unlocked exclusive discounts.

The 360-degree communication for this campaign, which included Brand Pages, CRM, and Dark Posts, was a key factor in its success. Barbara Cani also contributed to the creative direction of this project. The campaign yielded remarkable results, with a 22% increase in partner revenue. The significant boost in sales generated by "Caça aos Ovos" clearly demonstrated that this structured model serves as a powerful growth engine, attracting considerable attention from specialized press.